Start free: a mini-teardown of one listing
Send us one Airbnb URL. We'll send back a free mini-teardown — a real sample of the full audit, on your actual listing. No card, no call, usually within 48 hours.
Get my free teardownA full-funnel teardown, benchmarked against 15 real comps
Search visibility, title & cover photo, conversion gaps, rates, reviews, and revenue benchmarks. Written report plus a complete Excel/CSV export, delivered within 48 hours.
Starter
For hosts with a single listing
- Audit 1 property — benchmarked against up to 15 real competitors
- Search visibility report — your real rank by guest count, amenity filter & date across the next 60 days
- Page-1 share of voice — the % of high-intent searches where you appear on page one
- Title & cover-photo audit vs top-ranked comps — with a recommended replacement cover chosen from your own photos
- Photo-sequence check — your first five photos vs what top performers show in those slots
- Conversion audit — amenity gaps, local-activity mentions, pet policy, upsells, social proof & brand signals vs your comp set
- 60-day rate check — your nightly rates vs comps, weekends & midweek
- Minimum-stay & booking-rules check — min nights, Instant Book & cancellation settings vs your market's norms
- Calendar scan — weekend gaps & orphan nights across the next 60 days
- Full review-history analysis — every review themed, with early-warning complaint clusters
- Rating subscore gaps — cleanliness, accuracy, check-in & more vs your comp medians
- Competitor review snapshot — the dominant praise & complaint themes at your top 3 comps
- Google Maps Audit — Scan your own google maps listing and your competitors and identify gaps, direct booking sites and reviews analysis
- Instagram Audit Basic — Link-in-bio audit, follower count vs. up to 15 comps, posting recency vs. comps, bio/branding read, content-mix snapshot, engagement rate, best-performing recent post per comp, UGC-tag count
- Performance benchmarks — 12-month + 90-day revenue, ADR, occupancy & RevPAR vs your market's percentiles
- Complete CSV/Excel export of every data table
- Delivered within 48 hours
Business
For operators up to 10 doors
- Everything in Starter
- Audit 10 properties — $3 per listing
Enterprise
For property managers & portfolio owners
- Everything in Starter
- Audit 30 properties — about $2.67 per listing
Upgrade path: your audit fee is credited toward your first quarter of monitoring when you subscribe within 30 days.
Competitor monitoring
Your audit ages the day it's delivered — comp sets change weekly. We watch your comp set so you don't have to: daily tracking of every listing you compete with, alerts the week something changes, and the data to act on it. Your baseline history starts accruing on day one and deepens every month. Priced per month, billed quarterly.
Essentials
Your flagship listing, fully covered — 1 property
- Full onboarding audit included — the complete listing audit at signup, refreshed every quarter
- Daily search-rank tracking with drop alerts
- New-competitor alerts — know the week a new listing enters your market
- Rate-move radar — alerts when comps raise rates for dates you haven't
- Title & description change detection — every comp edit, diffed & interpreted
- Amenity change detection — hot tubs, EV chargers, game rooms & more
- Policy watch — pet & cancellation policy changes across your comp set
- Upsell watch — paid extras your comps add or drop
- Market review stream — every new review across your comp set, themed
- Superhost & Guest Favorite tracking across your comp set
- Host & co-host change alerts
- Full Google Maps Listing and Instagram competitor audit that includes New-account alerts, follower-growth threshold alerts, cadence-shift alerts, content-mix-shift alerts (started/stopped Reels), bio-link change/break detection, UGC-tag volume trend
- Disruption intel — what nearby properties add during heat waves, smoke events & storms, and which moves protect ratings
- Performance & market data included — 12-month + 90-day benchmarks and market percentile context
- Real-time email alerts as changes are detected
Professional
For serious operators — up to 3 properties
- Everything in Essentials
- Coverage for up to 3 properties
- Booking-pace signal — how your next 30–60 days are pacing vs your comp set
- Monthly analyst digest — what changed in your market and what to do about it, written for your portfolio
Portfolio
For PMs & portfolio owners — up to 10 properties
- Everything in Professional
- Coverage for up to 10 properties — under $50 per property per month
- Visual change detection — photo snapshots of every comp, with alerts on reshoots, remodels & staging changes
- Complete Instagram competitor monitoring — Feed production-quality trend, full visual content-mix history, and the correlation finding ("comp went to 3x/week Reels in April, picked up X% occupancy")
- Quarterly strategy call with your analyst
Every plan — audit or subscription — includes performance benchmarks for each property (12-month and 90-day revenue, ADR, occupancy, RevPAR) plus monthly market percentile data: rates, occupancy, booking lead time, stay length, and supply counts for your market.
Auditing more than 30 properties, or monitoring more than 10? Talk to us.
A booking-funnel teardown, not a checklist
Every audit is a booking-funnel teardown: where you show up, why guests scroll past, what loses the booking, what your reviews are telling you, and what it all costs you in dollars.
Search visibility
Where your listing actually appears when a real guest searches — by guest count (2/4/6/8), by high-intent amenity filter (hot tub, pet-friendly, pool, EV charger), across your open dates in the next 60 days, weekends vs midweek. Rolled into one number: your page-1 share of voice.
"For 'Gatlinburg cabin · 4 guests · hot tub' on open October weekends you rank #38, while three of your direct comps hold page 1. Midweek you rank #9 — your visibility problem is weekend-specific, which points at pricing and minimum-stay settings, not the listing itself."
The search card: title, cover photo & photo order
Your title and cover photo are your ad. We parse every title in your comp set into semantic slots — amenity, view, experience, property type — and show you the pattern top performers use. We analyze what winning cover photos actually show vs yours, recommend your strongest replacement cover from your own photo set, and check your first five photos against what top performers put in those slots.
"6 of 10 top comps use a dusk exterior with a lit hot tub as the cover; your cover is a daytime living room. Your photo #14 — the deck at dusk — is your strongest cover candidate."
Conversion & monetization
Everything on the listing page that turns a click into a booking — or quietly kills it. Amenity gaps vs your comp set (including amenities visible in your photos but missing from your list — invisible to search filters). Local attractions your comps name that you don't. Pet policy positioning. Paid extras your comps sell that you don't. Social proof and brand-name signaling. Your 60-day nightly rates vs comps. Minimum-stay, Instant Book and cancellation settings vs your market's norms. Weekend gaps and orphan nights on your calendar.
"9 of 10 comps list a fire pit and 7 list a game room; you list neither — although your photo set shows a fire pit. Unlisted amenities don't appear in filters: you are invisible to every guest who filters for one."
Reviews & ratings
Every review your property has ever received, themed: what guests praise, what they complain about, what they wish you had — and where the rating is heading, with early-warning clusters flagged before they dent your average. Plus your rating subscores (cleanliness, accuracy, check-in, communication, location, value) against your comp medians, and a snapshot of the dominant praise and complaint themes at your top three competitors.
"'Hot tub cold / not working' appears in 5 of your last 40 reviews and is your only recurring complaint cluster. Praise concentrates on the view and check-in ease — neither of which your title or description currently leads with."
Performance & the money
Your trailing-12-month and last-90-day revenue, ADR, occupancy and RevPAR — each placed on your market's percentile ladder — plus how far out your market books vs how your calendar is behaving. It ends with one number: dollars left on the table.
"TTM occupancy 61% (p40 for your market) at a $272 ADR (p65). You're priced upper-third and filling lower-third. At market-median occupancy alone that's ≈ $11,400/yr left on the table."
Fourteen signals, every day
Across your listings and every competitor in your comp set.
- Your search rank — logged daily for the searches that matter, with drop alerts
- New competitors — the week a new listing enters your market
- Rate moves — comps raising rates for event weekends and peak dates you haven't
- Titles & descriptions — every comp edit, diffed and interpreted
- Amenities — comps adding hot tubs, EV chargers, game rooms, theaters
- Photos (Portfolio) — reshoots, remodels and staging changes at every comp
- Policies — pet and cancellation policy changes across the set
- Upsells — paid extras comps add or drop
- Reviews — every new review across your entire comp set, themed
- Badges — Superhost and Guest Favorite gains and losses
- Hosts & co-hosts — management changes that predict pricing and photo upgrades
- Disruption response — during heat waves, smoke events and storms: what nearby properties add, and which moves protect ratings
- Booking pace (Professional & Portfolio) — how your next 30–60 days are pacing vs your comp set
- Your performance baseline — revenue, ADR, occupancy and RevPAR vs market percentiles, refreshed monthly
"Your top comp logged three 'AC struggled' complaints this week — a positioning window if your HVAC is solid."
"Comps are +40% for Oct 17–18. You're flat. Raise now."
Market tools tell you what your market did. We watch what changes it.
| STR Intel | Market-data tools (AirDNA, Airbtics) |
Rank trackers (Rankbreeze) |
One-time AI audits (BnBoost) |
Pricing tools (PriceLabs, Wheelhouse) |
|
|---|---|---|---|---|---|
| Audits your full booking funnel — rank, title, photos, conversion, reviews, revenue | ✓ | ✗ | partial | partial | ✗ |
| Watches your specific competitors for changes, daily | ✓ | ✗ | ✗ | ✗ | ✗ |
| Mines every review across your comp set | ✓ | ✗ | ✗ | ✗ | ✗ |
| Detects amenity, policy & photo changes at comps | ✓ | ✗ | ✗ | ✗ | ✗ |
| Market revenue / occupancy / ADR benchmarks | ✓ included | ✓ core product | ✗ | ✗ | partial |
| Sets your nightly prices | ✗ (we feed your pricing tool) | ✗ | ✗ | ✗ | ✓ |
| Entry price | $6.99 one-time | monthly subscription | monthly subscription | one-time score | monthly, per listing |
The short version: market tools tell you what your market did. Rank trackers tell you where you rank. One-time audits score your page once. We audit the whole funnel — then watch everything that can change it.
Frequently asked questions
A written report for each property plus a complete Excel/CSV export of every underlying data table, delivered within 48 hours. Each property is benchmarked against up to 15 real competitors across the full booking funnel: search rank by guest count, filter and date; title, cover photo and photo order; amenity, policy, upsell and rate gaps; your full review history and rating subscores; and 12-month plus 90-day revenue, ADR, occupancy and RevPAR set against your market's percentiles.
We propose up to 15 comps from live search data for your area, property type and capacity — the listings actually competing with you for the same guests. You can confirm or swap them before we run the analysis. For monitoring subscribers, this confirmed comp set is what we track every day.
No. Everything is built from publicly visible listing data — rankings, rates, calendars, reviews, photos, amenities, policies — plus our market performance database. There's nothing to install, no account to connect, and we never need your credentials.
From our own data platform. STR Intel is powered by Specrom, a web-data company that has spent 8 years running large-scale data extraction, and has analyzed thousands of short-term rental listings — millions of nightly rates, reviews and photos. Revenue and occupancy figures are market-modeled estimates, the same class of data the rest of the industry uses; we tell you that plainly instead of pretending otherwise.
AirDNA and Airbtics are market research dashboards: market-level occupancy, ADR and revenue estimates, sold as a monthly subscription. They're useful for picking a market. But they don't audit your listing — your search rank, your title and photos, your reviews — and they don't watch your specific competitors for changes. We include comparable market benchmarks in every plan, then add the listing-level audit and the daily competitor monitoring they don't do.
Rankbreeze tracks your Airbnb search position over time and offers optimization pointers, sold as a subscription. Rank tracking is one of the fourteen signals we watch. On top of it we add the full-funnel audit, comp-set review mining, rate-move radar, amenity, policy and photo change detection, and market performance benchmarks — and you can start with a $6.99 one-time audit instead of a subscription.
Those tools generate a point-in-time AI score of your listing page and a handful of nearby comps. Our audit goes deeper — live search rank by filter and date, 60-day rate and calendar analysis, your complete review history, and real performance benchmarks — and our subscription does what a one-time score can't: it keeps watching. A static audit ages the day it's delivered; comp sets change weekly.
No — keep it. Pricing tools set your nightly rates; we cover everything they can't see: your search rank, your competitors' moves, your reviews, your photos, your policies. Several of our findings — minimum-stay settings, event-weekend rate gaps, amenity moves in your comp set — make your pricing tool smarter.
Plans are priced per month and charged once per quarter: Essentials is $357 per quarter, Professional $657, Portfolio $1,497. You can cancel anytime; your coverage and monitoring run through the end of the paid quarter. One thing to know: your competitive history — every snapshot, rate, review and photo change we've logged for your comp set — accrues from day one and stops the day you cancel.
Yes. Every subscription starts with a full onboarding audit of every covered property — the same report sold above — refreshed every quarter. And if you bought an audit first, the fee is credited toward your first quarter when you subscribe within 30 days.
Day one: you confirm your comp set (we propose up to 15 competitors per property) and we take baseline snapshots of every listing in it. Your onboarding audit arrives within 48 hours. From there, alerts go out as changes are detected. Month one is about what guests in your market want and where you stand; by month two or three we're catching your competitors' moves the week they make them — that's when the compounding history starts paying for itself.
Airbnb listings in any US market. Our deepest longitudinal coverage is the Southeast — the Smokies (Gatlinburg, Pigeon Forge, Sevierville), North Georgia and the Blue Ridge, Asheville, the Florida Panhandle and 30A, and the Georgia and Carolina coasts. Need Vrbo or a market outside the US? Contact us and we'll tell you honestly whether we can cover it well.
The Enterprise audit covers up to 30 properties one-time. For ongoing monitoring above 10 properties, talk to us — we'll scope a plan around your portfolio rather than force it into a tier.
Your competitors changed something this week. Find out what.
Start with a free mini-teardown of one listing, or run the full audit for $6.99 — report and data in your inbox within 48 hours.