Your comp set changes every week. Right now, nobody's watching it but them.
A comp raises rates for a big event weekend. You don't notice until the weekend's gone.
A comp adds a hot tub or reshoots their cover photo. Your booking rate quietly drops and you're not sure why.
A complaint cluster forms in your reviews. Your rating drops before the pattern is obvious to you.
You check a market dashboard once, feel good about your market, and never look at your actual competitors again.
That's exactly what STR Intel exists to catch.
A Full Booking-Funnel Teardown. Not Another Market Dashboard.
Every audit benchmarks your listing against up to 15 real competitors across the entire booking funnel, not a generic checklist, and not a market-wide average that has nothing to do with your specific comp set.
Search visibility
Your real rank by guest count, amenity filter & date across the next 60 days, rolled into a page-1 share of voice.
Title & cover photo
The semantic pattern of top-ranked titles in your comp set, plus a recommended replacement cover chosen from your own photos.
Conversion audit
Amenity gaps, pet policy, upsells & social proof vs your comps, including amenities visible in your photos but missing from your listing.
Rates & calendar
A 60-day nightly rate check, minimum-stay & booking-rules comparison, weekend gaps and orphan nights.
Reviews & ratings
Every review themed, early-warning complaint clusters, and rating subscores vs your comp medians.
Performance & the money
12-month + 90-day revenue, ADR, occupancy & RevPAR vs your market's percentiles, ending in one number: dollars left on the table.
From One Listing URL to a Finished Audit in 48 Hours
No login, no connected account, no credentials. Everything is built from publicly visible listing data plus our market performance database.
Confirm Your Comp Set
We propose up to 15 real competitors from live search data for your area, property type and capacity. You confirm or swap them before anything is analyzed, this is also how we learn your market.
Get Your Audit in 48 Hours
A written report per property plus a complete Excel/CSV export: search rank, title & photos, conversion gaps, rates, reviews, and revenue benchmarks, all vs your confirmed comp set.
Stay Ahead With Monitoring
Subscribe and we watch your comp set daily: rank, rates, amenities, reviews, photos, policies. Alerts go out the week something changes, not the month you happen to notice.
Built for Operators With Real Money on the Line
STR Intel is priced and built for hosts and investors who treat this as a business, not a side hustle, with the deepest longitudinal coverage in the Southeast US.
Small Property Managers (5–30 Doors)
One analyst reading your entire portfolio's market every month, instead of another dashboard you have to interpret yourself. Owner-ready reporting available on higher tiers.
Ideal for: PMs who need decisions, not more dataMulti-Property Hosts & Investors
You're running 2–10 cabins with no in-house analyst. Get the same comp-set intelligence a fractional analyst would deliver, at a fraction of the cost of hiring one.
Ideal for: Owner-operators scaling past their first listingInvestors Evaluating a Purchase
Underwrite a potential acquisition against actual comp occupancy, ADR, and review themes for the area, not a generic calculator estimate.
Ideal for: Buyers evaluating a new Smokies or lake cabinSoutheast Market Focus
Our deepest data depth is where we concentrate: the Smokies, North Georgia & Blue Ridge, Asheville, the Florida Panhandle & 30A, and the Georgia and Carolina lakes and coasts.
Ideal for: Operators in Gatlinburg, Blue Ridge, 30A & beyondMarket Tools Tell You What Your Market Did. We Watch What Changes It.
We watch your comps daily, not once
A market dashboard or a one-time AI score is accurate for exactly one day. Comp sets change weekly, and nobody's watching unless something is built specifically to.
We mine reviews, not just ratings
A 4.83 average hides thousands of words. We read every review across your comp set for complaint clusters and amenity wishlists before they show up in a star rating.
Our own data platform, not someone else's API
Specrom has spent 8 years running large-scale web data extraction. That's the infrastructure that makes daily, comp-set-specific monitoring possible at this price.
Deepest Data Depth Where We Concentrate
If your market sits outside this footprint, reach out and we'll tell you plainly whether we can cover it well before you pay for anything.
Built by a Host, Not Just an Engineer
STR Intel wasn't built by a software team that decided short-term rentals looked like an interesting market to enter. It was built by Jay, a University of Georgia graduate who comes from a family deeply rooted in the hospitality business, and who has hosted on Airbnb himself since 2011.
Jay is a software engineer second. He's an STR investor and vacation rental owner first. Every benchmark, every alert, and every report format in STR Intel exists because he wanted it as a host managing his own properties in the Southeast, not because it looked good in a product deck.
- University of Georgia graduate
- Family rooted in hospitality
- Airbnb host since 2011
- Engineer second, operator first
Frequently asked questions
A written report per property plus a complete Excel/CSV export, delivered within 48 hours. Each property is benchmarked against up to 15 real competitors across the full booking funnel: search rank, title and cover photo, conversion gaps, rates, full review history, and 12-month plus 90-day revenue, ADR, occupancy and RevPAR vs your market's percentiles.
No. Everything is built from publicly visible listing data plus our market performance database. Nothing to install, no account to connect, no credentials needed.
AirDNA and Airbtics are market research dashboards with market-level occupancy, ADR and revenue estimates. They don't audit your specific listing's search rank, title, photos or reviews, and they don't watch your specific competitors for changes. We include comparable market benchmarks in every plan, plus the listing-level audit and daily competitor monitoring they don't do.
No, keep it. Pricing tools set your nightly rates; we cover everything they can't see: your search rank, your competitors' moves, your reviews, your photos, your policies. Several of our findings make your pricing tool smarter.
From our own data platform. STR Intel is powered by Specrom, a web-data company with 8 years of large-scale data extraction experience that has analyzed thousands of short-term rental listings. Revenue and occupancy figures are market-modeled estimates, the same class of data used across the industry.
Airbnb listings in any US market. Our deepest longitudinal coverage is the Southeast, the Smokies (Gatlinburg, Pigeon Forge, Sevierville), North Georgia and the Blue Ridge, Asheville, the Florida Panhandle and 30A, and the Georgia and Carolina coasts. Need Vrbo or a market outside the US? Contact us and we'll tell you honestly whether we can cover it well.
Yes. Send us one Airbnb listing URL and we'll send back a free mini-teardown, a real sample of the full audit, on your actual listing. No card, no call, usually within 48 hours.
Get a Free Teardown of One Listing
Send us one Airbnb URL. We'll send back a real sample of the full audit, no card, no call, usually within 48 hours.
- Free mini-teardown, a real sample of the full audit on your actual listing
- Benchmarked against real competitors in your market, not generic tips
- No card, no call, no login required
- Upgrade path: any audit fee is credited toward monitoring within 30 days
- Southeast US focus, deepest data depth in the Smokies, 30A, Blue Ridge & Asheville
- Response within 48 hours